COMPARISON SHOPPING.,
PICK IT UP ON THE NET


The e-commerce oft the consumer realm is now reaching the scientific equipment market

Terrance A- Rooney

One of the truly innovative, useful applications of the Internet WWW is comparison shopping. Smart shoppers know that they can find product specifications on a wide variety of audio and video devices, printers, fax machines, and so on at www.compare.com. Finding the best mortgage rate has been never been easier; log on to www.eloan.com and you'll wonder how you ever compared lenders' rates manually. And there are regional databases of the houses and automobiles for sale at any given time, including thousands of pictures along with the usual "vital statistics" for each listing. Countless hours are saved with the new technology, because independent Web sites have arisen that gather the relevant information and then present it in such a way that you select the criteria that are most important to you. Dynamic linking of the underlying databases to the HTML code provides a shopping experience unlike any other, because you can modify your search criteria on the fly and see the results immediately.

For chemists, the Chemcylopedia database of chemical producers and their wares has been put on a Web site; its more than 11,000 listings are accessible via the ACS Publications site (http://pubs.acs.org) under "Directories and Buyers Guides."

Until recently, users of scientific equipment did not enjoy the benefits of comparison shopping on the Web. One publication, Analytical Consumer (http://world.std.com/~jordan), was started with the idea of surveying its readers for their experiences with instruments such as mass spectrometers and gas chromatographs. Its purpose was not really to do a product-by product comparison but to give a history of readers' experience with various manufacturers. The corporate Web sites of many instrument, software, chemical, and column companies provide a tremendous amount of information, but shoppers would have to find URLs and access product information from each individual site-then evaluate it all.

The expansion of e-commerce into the realm of scientific equipment is a natural one because of the potential savings in distribution costs. Scientific instrument and supplies companies often have much higher distribution costs than consumer-based companies because the sales volumes of many of their items are relatively low and the decision-making process is long.

Chemists who are shopping for lab equipment would be well served to start at SciQuest (www.sciquest.com). Launched in 1995, this site provides information about more than 300000 scientific products from more than 2500 companies. The company intends to expand its range of service soon to actually process orders for items. This pilot program will conducted in cooperation with a select group of major buyers of scientific supplies, chemicals, and equipment. SciQuest's new. service should be especially useful to scientists and purchasing agents, because they will be able to readily process and track orders for multiple suppliers simultaneously, thus reducing time and paperwork.

SciQuest's co-founders, Scott Andrews and Peyton Anderson (current CEO and vice president of marketing, respectively), believe that by reducing the middleman in many scientific equipment transactions, they can also help suppliers avoid the start-up costs for a Web site. Such costs are often more than small companies can afford, Andrews points out, and a successful Web site also requires frequent updating and enhancements, for which many companies fail to budget adequately.

COLUMNS ONLINE

Another interesting application of Internet shopping comes from Intralogix, Inc. (www.intralogix.com), a Chicago area start-up company that is making it easy for chemists to compare and purchase chromatography columns online. And the company is about to provide a significant advancement in the technology, based on our recent review of demo software from the company. Intralogix is the software brainchild of Dale Young and Mary Romac, two entrepreneurs who worked together at Alltech Associates (Arlington Heights, IQ in the chromatography column and accessory business. Young started his career as a chemist in the formulations group with Baxter, and Romac was a key contributor for the Whatman products and the Baxter chromatography catalog.

As is often the case with good ideas, this one underwent a relatively long gestation. Young saw the difficulties customers experienced when a particular column was not available and he was not able to present alternatives. Romac presented the concept of a vendor-neutral database as part of her MRA degree program at Northwestern University's Kellogg School, well before the Internet and e-business became the common buzzwords they are today. But however long the gestation, a good idea is a good idea.

MAKING ITS EASY

In January 1998, 'Young and Rom formed IntralogiX using private funding The idea for the company is quite straightforward: Present all the relevant technical information for a wide variety of chromatography columns (GC, LC, capillary electrophoresis [CE] and size exclusion chromatography [SE]) from all vendors in one place, making it easy for chemists and purchasing agents to find existing alternatives to a particular column. Often chemists are aware of only one column for an application, either due to inertia or because that column, especially denoted during the method development and validation.

Column manufacturers will tell you that much of their business come from repeat customers who, after validation of a method, are not allowed to change or upgrade the column. However, many chromatography applications are not under such strict controls, and, new column technology or some reasonable alternatives should be considered. This customer is the ideal candidate for Intralogix.

When you first log in to the Intralogix site, you are asked to set up a member profile that includes your name, title, mailing address, e-mail address, and the disciplines you are particularly interested in (e.g., chiral columns, gel permeation chromatography, ion exchange). The information in your profile the system to deliver a very useful, personalized product update every time you log in (personalization seems to be a key differentiator among Web sites these days). Addenda to the print catalog are ( available online, as are any product changes, updates, and technical notes All notices are deleted automatically thir ty days after posting.

In the normal search part of th screen, you can search by part number, trade name, or part of either. For example search for "255-55" brings up Hypersil ODS 120 column -with thah part number. When you click on the hypertext link for this part number, all the relevant technical information for this column is presented, including complete specifications in either a document format or Adobe portable document format (*.pdf), so the sheet can be printed exactly as laid out by the manufacturer, including example chromatograms.

AUTO-COMPARISON

The technical specifications for most products are put into a common format for easy comparison, and some column manufacturers supply Intralogix with additional material. What is remarkable and extremely useful about this database is that it automatically gives you all the similar columns from other vendors (eleven in the Hypersil ODS 120 case), including fist prices. So in essence, just by knowing a part number or something characteristic about a column, the comparison is automatically generated with an absolutely minimum amount of knowledge (and effort).

When the database is used more fully, a wide variety of selection criteria is available. LC columns are divided into HPLC, chiral, ion exchange, and GC/SEC; GC columns are separated into regular capillary and chiral. There is also a CE/capillary electrochromatography selection. Once into a particular category, perhaps HPLC columns, the criteria for sorting and selecting are very extensive. For LC columns, you can specify phase class (eg, C8, C14, cyano, or wax), pore size, any special characteristics, base material (alumina or polystyrene), particle size, carbon loading percentage, end-capping characteristics, inner diameter, and USP code.

FLEXIBLE CHOICES

The Intralogix search engine is flexible enough that you can select perhaps three pore sizes, two base materials, and three particle sizes. Once a search has been done and the particular columns have been selected, it is simple to compare them in detail. You can select perhaps four or five of your top choices for a further comparison, and then each of the columns is compared side by side, with all the technical details.

Chromatography columns are a natural for this kind of comparison shopping, because there are many suppliers and because several technical specifications are needed to really match one column with another (the Intralogix site contains an address book of almost forty suppliers of chromatography columns and supplies). Even then-as experienced chromatographers are quick to explain-the columns might not be exactly equivalent when subjected to the real test: the crucial separation in your laboratory.

Just who is the prime audience that Intralogix is trying to reach with this service? Obviously, the major purchasers of chromatography columns-chernical and pharmaceutical companies such as Abbott, Procter & Gamble, Pharmacia, and Upjohn-are likely candidates, as are large government labs and research institutes. Can this use of the Internet for comparison shopping be expanded in the future, perhaps to scientific instruments, chemicals, or software? That's what the people at Intralogix are thinking. Perhaps other categories will be added, but it will be much more difficult to handle instruments and software because such complex purchases don't lend themselves to the side-by-side comparisons the way columns (and mortgages and airline tickets) do. So, for the moment, the experiment is with chromatography columns. If this project succeeds, then perhaps there is a chance that we will see it extended to more chemistry-related purchases.

MORE ON VALIDATION

In the June 1998 column about software validation and computerized systems, we recommended that you occasionally visit the US Food and Drug Administration (FDA) Web site for updates. Well, now would be a good time, because the FDA recently published another document related to the design and testing of the good laboratory practice software. A number of readers have written to say that they were not able to successfully navigate through the site to find the desired information, so we specify the Internet (or other) references here.

The best place to start is at the FDA!s Center for Devices and Radiological Health (www.gov/cdrh/ode/software.pdf). On 10 July 1998, the FDA published the "Guidance for FDA Reviewers and Industry: Guidance for the Content of Premarket Submissions for Software Contained in Medical Devices." This document is especially helpful in providing a flowchart that describes when this document is relevant, as opposed to the FDA!s other guidelines, such as "General Principles of Software Validation."

OTHER RESOURCES

Other resources are also available for software validation investigators. Perhaps the best starting point is "Software Development Activities, FDA Technical Report July 1987." This report can be obtained free of charge from the Fl), Ns Center for Drug Evaluation and Research (Office of Communication Management, FDA, CDER, HFD-210, 5600 Fishers Ln, Rockville, MD 20857). Available on the Web is a European paper, "The Application of the Principles of GLP to Computerised Systems" (Organization for Economic Cooperation and Development, Environmental Monograph No. 116, Paris, 1995; www.oecd.org/ehs/ehsmono/ene51434.pdf).

A draft guidance, released in June 1997, is entitled "Guidance for Industry: Computerized Systems Used in Clinical Trials" (www.fda.gov/cder/guidance/index.html). "Guidance for Industry: General Principles of Software Validation" (www.fda.gov/cdrh/comp/swareval.html) also was released in June 1997. Although developed for medical device software, this guidance says it is "based on generally recognized software validation principles and could therefore be applicable to any software." To become familiar with software validation technology, check the "Glossary of Computerized System and Software Development Terminology, August 1995" (www.fda.gov/ora/inspect_ref/igs/gloss.html).

TERRANCE A- ROONEY is a computer consultant in Santa Rosa, CA He worked for twenty one years in the analytical instruments industry, in the development and marketing of scientific software programs. He received his Ph.D. in physical analytical chemistry from the University of Iowa. His e-mail address is TRooney@Pacbell.net.